Clarity creates consistency.
Consistency builds trust.

The central reference for our brand identity, guidelines, and assets

A little, big company

Close to the product. Built to move.

We start with the customer and develop the product they need with focus and discipline. We keep what made us successful from the start: willing to move first and fast, continuously adapting and being hands-on. This is how we operate at global scale, building systems that shape industrial printing and production workflows.

ESTABLISHED IN THE HEART OF THE ALPS

Shaped by craftsmanship, precision and responsibility.

What started 90 years ago as a small workshop in Brixen, has evolved into a powerhouse for innovation, unparalleled quality and future-oriented technologies. South Tyrol is a region historically shaped by craftsmanship and a mindset of precision and reliability. Decisions were irreversible, things had to work the first time. This mindset still defines how we think and act today.

Clarity as our Foundation

Focus creates clarity.

As Durst has grown and evolved, one principle has remained constant: focus. This has shaped how we build technology with depth and purpose. Clarity is not a design decision. It reflects how we think.

PEOPLE DRIVE PERFORMANCE

Trust, expertise and collaboration.

What started 90 years ago as a small workshop in Brixen, has evolved into a powerhouse for innovation, unparalleled quality and future-oriented technologies. South Tyrol is a region historically shaped by craftsmanship and a mindset of precision and reliability. Decisions were irreversible, things had to work the first time. This mindset still defines how we think and act today.

VALUES DEFINE OUR BEHAVIOR

Our values shape how we make decisions, collaborate, and represent Durst externally. They guide daily behavior and long-term direction.

EXCELLENCE

Aim higher, together

Excellence has no finish line. It’s a mindset of continuous improvement. Through consistency, curiosity, and courage, we raise the bar again and again. Our edge lies in combining precision with empathy, and intelligence with imagination.

OWNERSHIP

Every Durstler is a builder

We take responsibility for the whole, not just the part. With entrepreneurial spirit and courage, we actively shape the future of our company, our customers, and ourselves.

EMBRACE CHANGE

From linear to exponential

Change is opportunity. Technology evolves at exponential speed – and with the right mindset, we stay ahead. We embrace transformation and turn it into our advantage.

TEAM PLAY

Human first

Across teams, time zones, and technologies, we win as one. Collaboration is how we move forward – built on trust, connection, and shared goals. True progress happens when people come together, inspire each other, and celebrate success as one team.

RESPECT

The foundation

Respect is the precondition for how we work together. Honesty, openness, and authenticity build trust, create belonging, and make collaboration meaningful.

PASSION

Our human power source

Passion is the energy no robot can replicate. It fuels innovation, drives perseverance, and makes us relentless in the pursuit of what comes next. Passion unites us with our customers – and makes Durst a place where people care deeply about what they create.

OUR WORLD IS PRINTED

From understanding to impact.

Printing is not just an application for us. It is what we understand, what we create and what we continuously push forward. We think in print, in materials, in processes and in results. It shapes how we design solutions and work with our customers. Much of what surrounds us is created through Durst technology.

Next: Brand principles
The visual language of Durst Group.