Communication at Durst is clear, focused and confident. Reduction, structure and precision help make complex technology understandable. Every visual decision should support focus, readability and function. From pixel to output, every detail matters.
We say what matters. We leave the rest out.
Shorter sentences are stronger.
Precise wording builds understanding.
Cut the fluff.
Keep the substance.
Clarity builds trust.
We communicate like real people.
Direct. Clear. Human.
We avoid scripted language and empty phrases.
Complex topics should feel understandable — not simplified, not diluted.
We build long-term partnerships, not short-term noise.
Respect defines our tone.
We speak with confidence.
We know what we build.
We know why it works.
No exaggeration.
No inflated promises.
No false modesty.
Facts carry weight.
Expertise does not need decoration.
Confidence is clear.
Reduction is a core principle of the Durst visual language. Elements that do not add value are removed.
Clear hierarchy, intentional spacing and disciplined typography ensure that communication remains precise and easy to understand. Design should help explain technology, not decorate it.
Black and white form the structural base of Durst communication. They create contrast, guide attention and provide visual stability across applications.
Color is not defined as a fixed system. It usually comes from images, materials or applications and should support the message rather than dominate it.
Complex technology requires clear structure.
Scale, alignment and spacing guide the eye and support understanding. Layouts remain calm, balanced and easy to read so that information can be understood quickly and without distraction.
Durst communication reflects real technology and real expertise.
Images should appear credible and technically precise. Artificial exaggeration or decorative staging should be avoided. Authenticity builds trust and reinforces the reliability of the brand.
The Durst logo is the most recognizable element of the brand. Two official versions exist: a white wordmark on a black field and a black wordmark on a white field.
The logo may appear on surfaces, colors or images as long as strong contrast and readability are ensured.
Do not modify the logo.
Do not change proportions, spacing or color.
Do not add effects or reinterpret the mark.
Always use the official logo files.
Leave sufficient clear space around the logo and avoid visually complex backgrounds.
The logo is typically positioned in one of the four corners of a format. In many applications it appears in the bottom-right corner.
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Color at Durst follows a principle of reduction. Black and white form the foundation of the visual system. They create contrast, structure and visual focus while keeping communication clear and precise. Generous use of white space allows content to breathe, while black defines hierarchy and anchors layouts.
Color is not decorative. It serves clarity.
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Typography follows the same principles as the Durst brand: clarity, discipline and precision. Clear hierarchy and consistent usage ensure readability across all applications. Typography supports the content and never competes with it. Simple structures, clear spacing and restrained formatting allow information to be understood quickly and without distraction.
DIN OT is the defined brand typeface of Durst. It is used wherever brand communication can be controlled, such as the website, brand publications and selected marketing applications. Consistent usage strengthens recognition and ensures visual coherence across channels.
The typeface must not be modified or reinterpreted.
Arial is used for everyday communication. It ensures compatibility across internal systems, partners and digital environments. Practical usability takes precedence over stylistic preference.
Using a reliable system typeface ensures consistent communication even when the corporate typeface is not available.
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Imagery reflects the same clarity and precision that defines Durst technology. Images should support the product and the message rather than dominate the layout. The focus lies on authenticity, technical precision and clear visual structure. Strong composition and calm visual language ensure that images support the overall clarity of communication.
Product imagery shows machines, components and technical details. The focus is on precision, material and engineering quality. Composition and lighting should highlight the product clearly. Machines are photographed with precision and clarity. Vertical lines remain straight and perspectives are carefully aligned. Avoid tilted angles or dramatic viewpoints.
The product should appear stable and technically precise.
People are an essential part of the Durst story. Images should show real working situations and authentic interactions. Focus on professionalism, concentration and collaboration rather than staged poses.
Authenticity builds credibility.
Images can also capture atmosphere, materials or abstract details related to printing and industrial production. These visuals add context and character to communication. They should remain precise, calm and visually controlled.
Avoid decorative imagery that does not support the message.
Clarity also applies to how we name and structure our portfolio.
Our naming architecture defines relationships between brands, products and technologies.
It ensures consistency, transparency and long-term recognition.
New product, service or initiative names must follow the defined portfolio logic.
For naming support, contact marketing@durst-group.com.